Tweenstyle was created by Stephanie Goldstein, a boutique owner on NYC's Upper West Side who spent 14 years listening to tween girls and their parents. The result is a line built around what that age group actually needs: clothes that help girls build their own identity without the pressure to grow up too fast. Soft, quality fabrics, thoughtful fits, and styles that parents feel good about and girls reach for on repeat. Loungewear, athleisure, swim, dresses, and everyday essentials in sizes that fit real tween bodies.
This is tween apparel designed by someone who knows the space inside and out, and it shows. Tweenstyle sold out its first season, has been spotted on celebrity kids, and keeps customers coming back year after year.